Initial sales effects of New and Noteworthy section
Thursday, November 26, 2009
We found out yesterday that Clocks was featured in the App Store New and Noteworthy section for the US, Canada and Mexico. Which was nice!
The extra exposure had an immediate affect on sales, which had settled down to almost nothing previously. I thought I’d post the results of the first day here so that devs with lower sales volumes (like us!) could compare.
These are the results after the first day or so being featured.
Sales
As you can see the actual effect on sales was considerable, although this is obviously exacerbated by the low sales volumes previously.
Ranking
Ranking is similarly affected, and you can see how easy it is to break into the top 100 in utilties.
At the time of writing, the app has now moved to utilities #33 in the US Store, we’re hopeful it can get into the top 20 and benefit from the increased exposure, but we’ll see….
We’ve no idea what made Apple feature the app, although presumably it was due to the 1.0.1 release working it’s way through the approval process. This might raise the prospect that if you think your app is good enough to get featured, then frequent updates might increase your chances.
Anyway, we’re not complaining, it’s lovely to get featured and great to get some sales after all the dev effort. I’ll post some more updates as the week progresses.