Why keep developing for the iPhone?

Selling iPhone apps is a tough business, and is no doubt a problem even for talented developers. With 100,000+ apps (or whatever it is now, frankly it’s becoming meaningless) trying to make your product stand out has never been more difficult.

Any sane development company have to ask themselves if it’s still worthwhile.

So why should the indie developer persevere? It’s hard to get noticed, hard to come up with anything original, the competition is insane and only it’s going to get worse.

Is iPhone development going to become like the music business or Hollywood, where for every success there’s hordes of frustrated but talented individuals who didn’t catch a break?

This is why – from a Morgan Stanley report on internet trends.

(via Appy – do go read the entire post, it’s a nice summary and a good read.)

2 Key points from the report

1) Mobile Internet Usage Is and Will Be Bigger than Most Think.
2) Apple Mobile Share Should Surprise on Upside Near-Term.

And to this, I’d like to add this post about how the ipod touch is creating the iphone users of tomorrow.

Make no mistake, the pie is getting larger. Much larger.

And while the App Store is still a hit based business, the sweet spot where a small development company can make a decent income is moving steadily down the rankings.

And that’s got to be good for everybody.